Connecting Daily

Headquartered in Los Angeles, ConnectingDaily.com is a web consulting agency specializing in the
development of hyperlocal news outlets, online revenue consulting, and building community awareness through locally based websites.

Lori Layne, President of ConnectingDaily.com defines hyperlocal news media as, “local websites designed by locals, for locals.” Layne adds, “Hyperlocal news is a relatively recent technology that places news development directly in the hands of the local community.” She equates hyperlocal news is immediate and not subject to the delays found with the 11:00 news or tomorrow’s newspaper. “It’s as if you’re creating the news as it happens.”

ConnectingDaily.com has over 30 licenses under development along the west coast. Layne explains the role her company plays in deploying a hyperlocal web site:

“First, the information must be relevant to the local community. Using a school analogy, parents aren’t concerned with school closures in the next county. They want to know what’s happening in their area, in their schools, and they want to know right now! Secondly, hyper-local consumers typically live in or around the area where they get their news, thus they have a vested interest in its content. Lastly, much of the content is developed by your neighbors in real time with no filters.”

Business owners have a stake, as well: Layne identifies ad revenue and ad placement to be among the chief benefits of launching a hyperlocal website. She explains, “Companies that take out advertisements with hyperlocal websites have several advantages: online ad prices tend to be extremely reasonable as compared to other advertising forums; ads are targeted to customers within a local geographic area; and ads draw a lot of attention as they receive frequent exposure, and can be changed to reflect the most current pricing in matter of minutes.

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